

Why National Lipstick Day Is All About Lip Care This Year
We all definitely have a bag with at least three lip products rolling around at the bottom of it. It's National Lipstick Day a perfect time to dig through and find a favorite to wear today. But it's not just about those fabulous colors, and all about having good lips first. We're layering overnight lip masks before bed, keeping a balm on our desk, another in the car, and somehow still asking our friends, "Do you have lip balm?" Beauty girls just get it. So it feels pretty fi
Dawn Del Russo
33 minutes ago2 min read


The Skin-First Makeup Brand Giving Everyone That "You Look So Fresh" Compliment
We have noticed everyone trading full-coverage makeup for fresh, glowing skin lately. Skin-first beauty is officially having its moment, and EpicLight Beauty is one of those brands we can't stop talking about. Founded by Patricia Gallardo and Saima Rathor, EpicLight combines makeup with skincare, so every product has ingredients like peptides and hyaluronic acid that help your skin look as good as your makeup. Our fav pic is the Luminizing Glow Gel. It gives that effortless
Dawn Del Russo
2 days ago1 min read


Paris Just Got a New Must-Visit Destination for Fashion & Beauty Lovers
If you're planning a trip to Paris, add this to your itinerary. New York, Tokyo, and Paris have officially opened CLOSE TO SKIN, a beautifully curated concept store in the heart of Le Marais that celebrates luxury through touch, scent, and personal style. The boutique is designed around one simple idea: experiencing luxury through the skin. Every detail invites visitors to slow down and indulge in pieces that feel as beautiful as they look. On the ground floor is an edited co
Dawn Del Russo
4 days ago1 min read


MERIT Just Brought Luxury Beauty to The Ritz-Carlton and Honestly, It Makes So Much Sense
If you've ever packed your favorite beauty products before a trip because hotel amenities just don't compare, you're going to love this. MERIT Beauty has officially partnered with The Ritz-Carlton for its first-ever hospitality collaboration, and it's one of those luxury pairings that feels completely natural. The minimalist beauty brand is bringing its signature "less is more" philosophy directly into the hotel experience, making getting ready while traveling feel just as ef
Dawn Del Russo
5 days ago2 min read


Your Closet Might Be The New Investment Portfolio The Fashion Tech Trend Changing How We Shop
What if your wardrobe could do more than just make you look good? What if it could actually work for you? Fashion strategist Mary Korlin-Downs has an Incredible new way to think about shopping that's quickly becoming one of the most interesting conversations in fashion tech. Instead of seeing clothing as something you buy and wear, she suggests treating your closet the way a private equity investor treats a portfolio where every piece is an investment with the potential to cr
Dawn Del Russo
6 days ago2 min read





